Identifying the main trends to design opportunities & innovative process
for your brands and organizations


IRL / URL prospective watch
  • International data packages, macro & micro-trends.
  • Sociological and consumption watch.
  • Interviews, brainstorming with experts and consumers : individual, group, ethnographic portaits, street itw.


prospective studies
  • Exploratory studies on social lifestyles and consumptions's subjects.
  • Subscription's studies, international and cross-sectoral.
  • Ad-hoc research & Innovation benchmarks.
  • Insights report, Mystery shopper.


Strategic consulting & coaching
  • Giving meaning, direction & ethics to your projects.
  • Identifying potential territories, brand strategy.
  • Innovation workshops.
  • Teambuilding sessions: "7 keys to wellness & energy".
  • Speaker: corporate seminars, launches, PR.
  • Training, teaching.

The agency

A transcultural vision fueled by a constant flow of data, international experts and consultants

Pascale Brousse

For 30 years she has been travelling the world observing lifestyle and consumer trends. She’s passionate about all well-being methods and disciplines: from the health tech to “body-mind” practices and nutrition.

Armed with an insatiable curiosity she enjoys creating projects that bring together her inclination for experimentation, fieldwork research, and her knowledge of brands and international marketing.

Regional Director of Sales (France) and Marketing Director for North America and Asia for L’OREAL (BIOTHERM), she completely dedicates herself to intelligence & marketing watch.

She founds Trend Sourcing in 2000 and specializes in health, wellness and beauty. She also develops an activity of Health & Lifestyle Coach for people and firms.


Pascale aggregates a community
of multidisciplinary experts:
Talents of the “digital health”, integrative antiaging physicians, neuro-scientists, anthropologists and brand strategists.

They form a convergence of knowledge and expertise, at the source of tomorrow’s innovations.

– Co-founder of the Cosmetic Club Adetem (marketing professionals) (2009-2017)
– Member of the CEW (1st beauty professionnal network)
– Member of Spa-A
– Speaker and journalist, she founded the blog and regularly contributes to Spa de Beauté, Premium Beauty News, etc.

Areas of expertise

The originality of Trend Sourcing is its capacity to cross-analyse multiple fields converging toward well-being & sustainability: health, beauty, food, sport, medicines, habitat, mobility, etc.





Health / Beauty

Health / Beauty






  • The Experts
  • The Correspondents
  • The Consultants

Characterized by their expertise, their ethics, their curiosity and especially by the diversity of subjects on which they intervene: from the sociologist to the decorated chef while going through semiologists, philosophers, doctors, naturopaths, biologists, researchers, designers, jewelers, etc. Among them,

They have in common a strong experience and open-mindedness on all societal subjects related to consumer trends.
Among them,

They occasionally and regularly intervene and participate with Trend Sourcing with whom they share values. Their professions like their visions are in accordance with the agency’s.
Among them,


AgropurAlesAlgothermauchanBeaulieu financesBeiersdorfCaudalieChanelCinq mondesClarinsComexposiumComité ColbertCotyDanoneDermapositiveDetox & MoiEcole Supérieure du ParfumEimlELCEmotions spaEtat purFilorgaGulfstreamIntercharmIsipcaJ&JKrysL’OccitaneL’OréalLa prairieLea NatureLeroy Merlin SourceLes Nouvelles EsthétiquesLPGLVMHMarie ClaireMatin CéréalesMichelinMonoprixNatexpoNestléOiaPharmaviePierre FabrePlateformePsychologiesPublicis EventRémi CointreauSeppicSilhouet-ToneSymriseTbwaThalassaUnileverWeledaYves Rocher



Consumer demand for natural, vegan, green and/or organic cosmetics continues to grow. Product safety and environmental awareness in addition to efficacy are becoming a must-have in Skincare.
What is the status in Make-Up? Is it possible to combine GREEN & PERFORMANCES?


What are their expectations (ethical, gourmand, emotional, effectiveness)?

The high-growth brands positioning which are creating this new makeup paradigm (Indie brands, star products, etc.).

– Strategic ideas: process, textures, components, claims, etc.
– Emblematic green products and how far to push the boundaries
– What are the challenges and how to create revolution by including efficacy?
– How to extend the limits with green skincare?

– Market potential based on your inventory
– How your brand is coherent in this segment and can take inspiration?
– What are the leverages to create fundamentals to your makeup brands?

€5,000 HT, including 60 slides (English version) + 1 interactive presentation + rate for POTENTIAL DEVELOPMENT AVENUES

New service by TREND SOURCING : Wellness & Energy Workshops

Complex tasks, work overload, risk of exhaustion…

Bringing wellness to the workplace has become essential.

Trend Sourcing offers your employees a moment to breathe and recharge through a half-day of team building, a mixed-bag of teachings and practices in order to :

  • give them the keys to wellness through 4 pillars (stress management, sleep, goodwill, nutrition)
  • allow them to regain energy, enthusiasm and performance
  • return with tools for a lasting transformation

Groups up to 15 people – During your days of innovation labs, seminars, training.

Other format available.

Lire plus


La (bonne) santé devient LE mode de vie super trendy et investit des territoires inédits, plébiscités par les «Health-Yers

Trend Sourcing vous propose “HEALTH STATEMENT” sa dernière étude en souscription qui DÉCRYPTE LES NOUVEAUX CODES DE LA SANTÉ et propose inspiration et pistes pour reparamètrer vos produits, marques et enseignes.

Un contenu inédit :

  • LES INSIGHTS & aspirations, NOUVELLE Génération
    Attentes, espoirs et émotions des Yers, qui refondent le paradigme du bien-être et de la beauté.
  • LES INITIATIVES qui créent La Révolution de santé
    Expériences, innovations et design qui enchantent les rituels de soin (produits, devices, services, lieux, protocoles, nouvelles technologies…).
    • Territoires à investir pour paramétrer une santé joyeuse et performante.
    • Étude en souscription, en anglais / 75 pages
    • Veille multi-sectorielle : sociologie et recherche fondamentale, nouvelles technologies médicales et digitales, cosmétiques, spas, sports, food, retail.; du mass au luxe.
    • Focus sur-mesure thématique : nous consulter

Pour qui ?

Les ​industries désirant élargir leur territoire et doper leur offre en restant à la pointe :
cosmétiques, alimentation, pharmacies, spas, thalassos & resorts​, sports, environnement, automobile, banques, assurances, retailers, ​etc.


Étude “HEALTH STATEMENT” + 1 présentation orale : 2 900 € HT / Étude seule : 2 500 € HT

Lire plus

Agenda / presse


Beauty Toaster

Interview in Beauty Toaster's Podcast - 21/02/2019


Le Poke Bowl, ce plat hawaïen qui va remplacer les sushis - 01/08/2018

l'express styles

Cette cosmétique qui veut booster vos émotions - 15/07/2018

Le figaro

Des parfums qui montent à la tête - 23/05/2018

madame figaro

Comment la parfumerie part à la conquête des jeunes filles - 20/04/2018

premium beauty news

Pro ageing: "Let me be me!" - 17/04/2018

CosmétiqueMag hors-serie

La soif du naturel - 01/04/2018

L'express styles

La beauté se fait high-tech - 30/03/2018

l'express styles

Soins anti-pollution : comment protéger sa peau des particules polluantes ? - 05/03/2018

L'express styles

Comment la thalasso s'est refait une jeunesse - 01/03/2018


Le maquillage vert : prochain standard ? - 18/12/2017


Stop au yoga bashing. Vers une vision holistique - 29/10/2017

version femina

La cosmétique fait sa révolution - 16/10/2017

M Le Monde

Le dico du beau : Le non-genré - 02/10/2017


La beauté nouvelle génération - 01/05/2017

M le monde

La beauté du sport - 21/04/2017

M le monde

Beauté glacée - 21/04/2017


Black Power ? - 17/03/2017


Quand le vrac nous emballe - 01/02/2017


Ilots de jouvence - 01/01/2017


Un Spa 5* conçu autour de l'art de vivre du yoga - 01/01/2017


Prévention santé, Millennials et Spa - 01/01/2017


Le plastique redevient fantastique - 05/11/2016


Pieds et soins liés - 01/07/2016


Une reconversion, Chef ! - 01/05/2016


Booster sa beauté - Customization - 20/04/2016

L'express Styles

May the force be with you - 20/04/2016

Rue89 - L'Obs

Beauty youtubers wage war on cosmetics lobbies - 12/04/2016

La lettre by Cosmétique Mag

Trend Sourcing focuses on the "healthy" trend - 01/04/2016


Focus on connected beauty - 01/04/2016


I am Barbie - 13/03/2016


Coaches digitales, la révolution Fitness - 01/03/2016


The bowl buzz - 11/02/2016

Pharmacien Manager

Everything is okay for parapharmacie - 15/12/2015


"L'éco-conception s'invite en magasin" - 01/12/2015


The cromagnon credo - 25/11/2015

la quotidienne, france5

"Proven efficacy": information or intox? - 13/10/2015

Premium Beauty News, by Trend Sourcing

Advanced Integrative Care. What place for beauty facing health revolution?   - 07/04/2015

emotion spa, by trend sourcing

Vichy Spa Hotel Juvignac, preventive care and skin beauty health capital - 21/03/2015


A gen to court - 01/03/2015


The needle talent achieves a breakthrough - 01/02/2015

emotion spa, by trend sourcing

R-révolution santé: unseen integrative health & beauty concept in France - 21/12/2014


Concept stores are not dead - 20/12/2014

madame figaro

The 0% creams - 14/12/2014

pharmacien manager

King size social ties - 01/12/2014

Spa collexion

Detox and nutrition: back to basics! - 15/11/2014


Baby Boomers have white hair - 01/11/2014

Coiffure de Paris

Lesson to attract young customers - 12/10/2014

emotion spa, by trend sourcing

Spa & Lunch Clarins, the new beauty & wellbeing hub in Lille - 01/10/2014


Trendsetters have sens of direction - 01/07/2014

les nouvelles esthétiques spa

Body, the new worship - 01/07/2014

emotion spa, by trend sourcing

Nutricosmetics - 21/06/2014

Sport guide

The new retail codes - 01/05/2014

Premium Beauty News, by Trend Sourcing

The revival of seniors - 14/04/2014

emotion spa, by trend sourcing

Green Spas and development of the organic and natural cosmetics market - 20/03/2014


Will we one day make our cosmetics in kitchen? - 13/03/2014


Very polished nails - 01/03/2014

Les nouvelles esthétiques spa

Girls cosmetics: buzz or real long-term trend? - 01/02/2014

Pharmacien manager

The boutique effect - 01/12/2013


Nothing wrong with male make-up! - 21/11/2013


Happy faces - 07/11/2013

Marketing Magazine

A brand, a store - 01/11/2013


Fingers in the jar - 01/11/2013

Femme Actuelle

Anti-aging breaking news - 14/10/2013


Adding new activities in the hair salon, a good idea - 01/10/2013


The business of layering - 01/09/2013

Maison & objet - Inspiring book Energies

Recharging our batteries for a better life - 01/09/2013

Beyond beauty mag 37

Integrative spas, new health resorts - 01/06/2013


A trendy duo - 01/06/2013


Skincare: Thirthy something 101 - 01/06/2013


Revolution on stands - 01/06/2013, retail labo by trend sourcing

Jolis Mômes, perfumery for children - 07/05/2013, retail labo by trend sourcing

M.A.C Cosmetics : from Spaceship to Flagship - 02/05/2013, retail labo by trend sourcing

Samsung d'light: the flagship in Seoul - 18/02/2013


Prospective: consumption in thirty years. The choice: " I know what I want, and I demand it ! " - 11/01/2013, retail labo by trend sourcing

Shiseido The Ginza, the beauty multiplex new gen - 08/01/2013

emotion spa, by trend sourcing

The Bareiss, luxurious health and beauty escapade in the Black Forest - 01/01/2013

emotion spa, by trend sourcing

The children welcome in spas - 01/01/2013, retail labo by trend sourcing

Biqlo: the co-branding between Big Camera and Uniqlo makes buzz - 13/11/2012

Studies about GMO: "Successful communication but..." - 27/09/2012

Tweens' cosmetic : buzz or leading trend ? - 25/09/2012

emotion spa, by trend sourcing

The 10 spa trends - 21/09/2012


Teens in nice crisis - 14/09/2012, retail labo by trend sourcing

Boxpark invents the "pop up mall" - 10/09/2012

Midi shopping, Midi Libre supplement

The decrypted trends - 01/09/2012, retail labo by trend sourcing

Do you know Gilly Hicks, the last creation from Abercrombie & Fitch - 18/06/2012

How to discover cosmetics without breaking the bank - 02/06/2012

emotion spa, by trend sourcing

La grée des landes, vegetable immersion - 01/06/2012

Beyond beauty mag 34

23 beauty trends that defy the future... - 01/06/2012, retail labo by trend sourcing

The Docks, Cité for fashion and design, the new flagship of the creation ? - 07/05/2012

Pharmacien Manager

Change decor ! - 01/04/2012, retail labo by trend sourcing

Go for gold : when vending machines dispense gold - 03/03/2012

citizen k

Beastly beauty - 01/03/2012, retail labo by trend sourcing

Clinique's corner: advice on demand in department store - 31/01/2012

les echos

Retail goes digital - 30/01/2012

cosmétique mag

The over 50, a target to cater to - 01/12/2011

cosmétique Mag

The buying pleasure, a strong expectation - 01/12/2011


Everybody wants a part of wellness - 01/12/2011, retail labo by trend sourcing

Etat pur: the made-to-measure cosmetic - 25/11/2011

cosmétique mag, hs n°2

The end of dikats of beauty ? - 01/11/2011

Lush, from bath pearl to parisian spa - 01/11/2011


Asia inspires the cosmetic sector - 01/10/2011

marie claire

The Beauty Factory - 01/10/2011

les nouvelles esthétiques spa

The 50's revolution - 01/09/2011

bw confidential

The Retail View - 01/09/2011

emotion spa, by trend sourcing

MEDI-SPA, when beauty rhymes with health - 01/06/2011

cosmétique mag

In the storm of the current events - 01/06/2011


Beauty brands rely on generosity - 01/05/2011

pharmacien manageur

Follow the trends - 01/05/2011

cosmétique mag

Higher bid in hygiene-beauty - 01/05/2011

emotion spa, by trend sourcing

My detox week in CHENOTHERAPY - 01/03/2011

les nouvelles esthétiques

Menopause: what happens to the skin? - 01/03/2011

madame figaro

Beauty: New Luxury - 20/11/2010

cosmétique mag

Beauty and the City - 01/09/2010

emotion spa, by trend sourcing

The 2 Moss Instant - 01/09/2010

emotion spa, by trend sourcing

Rufa Fish Spa   - 01/09/2010

emotion spa, by trend sourcing

Organic products, still promising ? - 01/06/2010, rené duringer

The world of Trend Hunters - 01/04/2010

Emotion spa, by trend sourcing

Beautiful without the Scalpel - 01/03/2010

madame figaro

Viva la Quadra bella - 01/03/2010

emotion spa, by trend sourcing

Zoom on Joëlle Ciocco - 01/03/2010

emotion spa, by trend sourcing

Zoom on Pr. Philippe Humbert - 01/03/2010

cosmétique Hebdo

The anti-aging market - 15/02/2010

made in luxe

The secrets of better aging - 01/02/2010

la tribune

Toward the dikats - 26/11/2009

cosmétique mag

10 years anniversary edition - 01/11/2009

cosmétique hebdo

Passion Beauty, under the sign of change - 12/10/2009

Emotion spa, by trend sourcing

Face Aesthetics - 01/09/2009

france info radio

The end of hypermarkets ? - 01/07/2009

cosmétique mag

Retail, keys to reflation - 01/05/2009

cosmétique mag

Perfume, assess your personnality! - 01/04/2009

la revue des marques, by trend sourcing

Between organic and techno, issues for the skin - 01/04/2009

cosmétique mag

Extreme care treatments are being democratized - 01/02/2009

Radio rcf

The future of organic cosmetics - 01/02/2009

les echos

Today, the consumer looks at it twice - 01/12/2008


Venus Erotica - 01/09/2008

emotion spa, by trend sourcing

The organic in the spa, a sustainable future? - 01/09/2008

madame figaro

Beauty Scoop - 23/02/2008

les echos

beauty-healthy alliance - 03/10/2007

emotion spa, by trend sourcing

Ethical, the latest cosmetic chic - 01/06/2006

emotion spa, by trend sourcing

Spas and nutrition - 01/03/2006

emotion spa, by trend sourcing

The medical spa wave - 01/12/2005

gloss, by trend sourcing

The gender of plants - 01/12/2002

gloss, by trend sourcing

Japanese sensations - 01/12/2002

gloss, by trend sourcing

Japan, history of water - 01/04/2002

gloss, by trend sourcing

Tokyo in colors - 01/04/2002

gloss, by trend souricng

The continent of well-being - 01/12/2001

gloss, by trend sourcing

Unbridled Japanese - 01/12/2001

paradoxe n°77

The return of nature - 01/08/2000


75019 Paris
Phone : +33 (0)6 07 28 28 07
Email :

Thank you !
Your message has been sent